VisualCV

•   Monitored the effectiveness of the customer acquisition funnel on multiple websites
•   Evaluated signup processes, structure and overall website user experience (UX)
•   Coordinated efforts to enhance front-end and back-end UX processes
•   Maintained all corporate website content changes and web updates

•  Redesigned/realigned, programmed and maintained both 1.0 and current 2.0 B2B corporate website designs in 9 foreign languages
•  Designed (from scratch) the UI for client portal websites and B2C recruitment websites
•  Implemented, managed and reported on key site performance metrics, A/B split tests and site diagnostics using Google Analytics, Website Optimizer and Webmaster Tools
•  Managed B2B and B2C mailing lists and sent monthly newsletters and other mailings
•  Created various B2B and B2C animated banners (.gif)
•  Designed print brochures, posters and logos

Recommendations:

1. “Boyd worked for me as lead web designer as we made major upgrades to the website to improve lead generation. He is an outstanding designer and quickly grasps the challenges and goals of any project. I give my highest recommendation to Boyd.”
   
   Mark Houston, Chief Marketing Officer, GMI (Global Market Insite, Inc.)
   Managed Boyd at GMI (Global Market Insite, Inc.)
2. “Boyd was a great pleasure to work with over many years at GMI. He possesses a keen ability to translate the ideas of the business unit and turn them into appealing, sound and cohesive web designs. He demonstrates great passion for his projects with a keen eye to every little detail and a strong drive to push his projects toward fruition. And when it comes to brain-storming new sites, ideas, and designs, Boyd's excitement in building/trying something new is always extremely evident.”
   
   Joseph Nick, Program Manager, GMI (Global Market Insite, Inc.)
   Worked directly with Boyd at GMI (Global Market Insite, Inc.)
   
   
3. “Boyd's vision for portal development and design garners high praise. He is extremely innovative and produces cutting edge web work with every product delivery. Boyd also provides valuable creativity for all things marketing.”
   
   Garth O'Brien, Senior Operations Manager, GMI (Global Market Insite, Inc.)
   Worked directly with Boyd at GMI (Global Market Insite, Inc.)
   
   
4. “I never had to explain an idea twice or for more than 5 minutes with Boyd since he always knew exactly what I was looking for and was up to date on the latest design concepts. It was a breeze to have Boyd redesign the web site for my business division, not to mention how much I was impressed with his attention to detail that helped correct errors in my original request.”
   
   Andy Park, Product Manager, IT Panel, Global Market Insite
   Worked with Boyd at GMI (Global Market Insite, Inc.)
   
   
5. “Boyd is one of the most detail oriented and inspirational designers I’ve come to work with. Learning so many design techniques in the year that I’ve worked with him, his artistic vision, creative expression and passion for design will bring him to great heights. By providing a platform to grow in my design experience, coaching my design pieces and giving exceptional feedback, he is an over-achiever to transform every project. With his incredible attention to detail and his powerful imagination, his abilities are invaluable to any company.”
   
   Krystle Cabiao, Web Designer/Programmer, GMI (Global Market Insite, Inc.)
   Worked indirectly for Boyd at GMI (Global Market Insite, Inc.)
   
   
6. “Boyd singlehandedly designed over 20 websites for global market research solutions provider GMI and has crafted the look and feel of the company's presence on the Internet. He is diligent, hard working and takes great pride in his work, and enjoys challenging design projects. His skills and knowledge have expanded greatly over the 3 years that I've known him, and is definitely a rare breed.”
   
   Erik Samdahl, Director, Internet Marketing, GMI (Global Market Insite, Inc.)
   Managed Boyd at GMI (Global Market Insite, Inc.)
   

•   Designed advertising collateral, including posters and lab signage
•   Captured, edited and converted video using Adobe Premiere
•   Created faculty websites
•   Assisted students and faculty with cross-platform computer related inquiries, created help guides, and trained co-workers

Recommendation:

1. “To Whom it May Concern:
   
   I am writing this letter of recommendation on behalf of Boyd Massie. From the Fall of 2004 to the Spring of 2005 Boyd was hired to assist me at the Digital Media Center, a division of Information Resources at Pacific Lutheran University. As the Digital Media Developer I was responsible for a wide spectrum of program development, University wide support, technology deployment, instruction and maintenance of web applications.
   
   When I hired Boyd, his duties were open-ended; he was to assist me in whatever capacity I needed to meet my production schedules. This field of endeavor involved learning a multitude of web design, support and digital media technology techniques including but not limited to PHP / MySql, HTML and CSS, NLE video editing, hardware maintenance for a public lab and the multitude of requirements for a department of our nature within the University structure in general. Boyd proved to be a quick learner and accepted responsibility for performing various tasks with minimal supervision.
   
   During his tenure with Information Resources, Boyd was able to handle the day-to-day operation of my multimedia lab and web development projects. He is a most tenacious worker and will be missed. Without reservation, I can give him my highest recommendation for any position for which he might apply. He truly has been an asset to Pacific Lutheran University and to my department in particular.
   
   With regards,
   JD Hauger”
   
   JD Hauger, Digital Media Developer, Pacific Lutheran University
   Managed Boyd at Pacific Lutheran University