VisualCV

Develop and execute marketing plans and sales strategies for various companies ranging from new business entities to Fortune 500 companies.

• Decreased Sales Team turnover by 50% while simultaneously growing sales by 6% over previous year,  through modification of sales incentive plan designed to create better alignment between division goals and sales compensation.
• Grew niche pharmaceutical products with a previously flat-to-declining growth rate at an average rate of 18% per year over a two-year period, generating an additional $2.7 million in revenue per year for an initiative investment of $465,000.
• Worked closely with New Business Development group to effectively market Pharmaceutical division for a profitable divestiture. The business was successfully sold in December 2008.
• Elected to Commercial Review Board to assist IDEXX Laboratories in positioning of upcoming market offerings.
• Developed highly effective marketing and sales initiatives to increase market share and Company Brand awareness within the veterinary community.
• Directed market research to successfully drive product development initiatives, product positioning and messaging.
• Coordinated and managed focus groups/advisory boards to analyze and respond to market demands/needs.
• Initiated alliances with other animal health companies as appropriate.
• Oversaw all marketing activities within Pharmaceuticals Division and acted as a consultant to other corporate divisions.
• Created and managed company's Equine Business Unit, marketing diagnostic equipment, reference laboratory services, practice management software, digital radiography, and equine pharmaceutical products to equine veterinarians market.
• Successfully managed and developed one Director of Equine Marketing, two Associate Marketing Managers and several support personnel.
• Effectively worked with other lines of businesses within company to form a more compelling medical message to practicing veterinarians.

• Oversaw all marketing activities within Bayer Animal Health’s U.S. operation. Total annual marketing budget exceeded $50M.
• Built team and developed 10 direct reports - Marketing Manager, 5 Brand Managers, 4 support positions.
• Significantly improved inter-division and department communication and creative concept sourcing through the establishment and ongoing management of Companion Advisory Sales Team (CAST) – a group of 8 handpicked sales representatives with diversified geographical locations and experience levels. Group established to create a healthy line of communication between sales and marketing and varying layers of management.

Marketing Manager - Parasiticides, 2002-2003

• Named Marketing Manager of the Year
• Established an effective marketing campaign that touched veterinarians, their staff and end-user through effective television commercial development, placement, print media, trade journals, and public relations initiatives. Total marketing budget exceeded $40M.
• Identified product needs/development, pricing strategies, and marketing programs for future line extensions within the brand.
• Collaborated with Research and Development and Regulatory Affairs to establish resource allocation insuring timely product introduction.
• Re-elected to Sales/Marketing Liaison team – Represented sales group on all marketing related projects to ensure cooperative teamwork between two key areas of business.

Regional Sales Manager II, Mid-Eastern United States, 1998-2001

• Named Regional Manager of the Year
• Named Corporate liaison to Columbus Serum Company. Designed marketing programs to assist Columbus Serum attain annual sales target. Communicated, educated, trained and implemented strategies to successfully motivate sales force.
• Successfully managed and developed 9 Field Sales Representatives.
• Implemented new distribution system for Bayer Animal Health, US.
• Appointed to Marketing/Sales taskforce – Responsible for implementing national marketing programs, based upon Regional template.
• Appointed by Senior Leadership to co-chair task force to establish future forms of distribution for existing and forthcoming product line.
• Appointed by Senior Leadership to chair task force to automate the outside sales force. Assisted in selection of appropriate software, format, and design layout. Designed and implemented appropriate training programs.
• Appointed to Bayer Council –Served on an advisory board and reported to senior management on behalf of sales management team.

Technical Sales Representative, 1995-1998

• Awarded Bayer Animal Health’s Sales Representative of the Year
• Selected Field Sales Trainer
• Appointed to Bayer Council –Served on Sales Force advisory board
• First representative within Bayer’s worldwide organization to achieve $1,000,000.00 in Advantage® sales

• Named Rookie of the Year 1993
• Marketed extensive line of pharmaceuticals, biologicals, and surgical supplies to veterinarians in the Kentucky, West Virginia and Virginia markets.
• Named Field Sales Trainer