Highly motivated, dependable and organized communications professional. Proven ability to follow instructions, multitask, organize priorities, and carry out responsibilities in an efficient manner. Web-savvy team player with effective interpersonal communication skills, excellent writing abilities, and a contagious positive attitude.
View My VisualCV Online: http://www.visualcv.com/ashleegadd
Contact Information
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Summary
Work History
Sacramento, CA, United States
Feb 2010 - Present
PR & Marketing Manager
- Implemented Marketing and PR plans for the hotel and restaurant
- Managed all social media campaigns and channels including Facebook, Twitter, YouTube, Foursquare, and Blogs
- Designed and created content for hotel and restaurant newsletters
- Maintained existing business clientele relationships, ensuring maximum profitability for the hotel and quality service for guests
- Created and kept media timelines
- Acted as liaison to JDV Creative Services department on any project requests
- Fielded trade and partnership requests and coordinated execution
- Maintained relationships with local media for PR efforts
- Researched new sources of business by using various media and community resources
- Assisted DOS on creative projects, such as proposals and special event invitations
- Maintained positive relations and high visibility in relative business organizations
Sacramento, CA, United States
Aug 2009 - Dec 2009
Wellness Concierge
- Created and published content for company website
- Organized all wellness events and attended all wellness events
- Developed new wellness packages and programs to increase wellness sales
- Responsible for the driving of sales and the financial success of the wellness department
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Created new social media outlets and managed social networking efforts
- Worked with Hubspot on blogging and SEO efforts
- Operated as the information hub of wellness services available at the Resort
- Performed regular client intakes for all new members to discover their primary interests
- Spoke at various wellness seminars
Sacramento, CA, United States
Aug 2008 - Aug 2009
Marketing and Communications Coordinator
- Worked with outside marketing company to create DVD release strategies
- Acted as project manager of "Awareness is the Antivirus" Campaign
- Coordinated film premieres and special events while managing a team of interns
- Chief liaison between RPP Executives and outside marketing company
- Wrote and/or edited marketing materials, including press releases and website content
- Provided daily executive assistance to CEO and President of company
- Managed investor relations and maintained investor website
- Created multiple PowerPoint presentations for projects, meetings, and proposals
- Maintained positive relationships with all vendors, partners, and investors
Davis, CA, United States
Dec 2007 - Jul 2008
Executive Assistant to the CEO
- Acted as chief liaison between CEO and clients/employees
- Managed CEO's calendar and travel arrangements
- Organized meetings and conferences
- Worked on marketing campaigns to recruit new employees and clients
- Managed HR intern and assisted in the implementation of new HR department
Sacramento, United States
Mar 2007 - Jun 2007
Event Planning Intern
- Assisted in planning the first CRAVE event in Sacramento
- Found vendors to sponsor the event and created information packets
- Recruited, trained, and managed volunteers at event
- Advertised and marketed event; worked promotional affairs
Sacramento, United States
Aug 2007 - Mar 2008
Intern
- Assisted in the coordination of company events and film premieres
- Created PowerPoint presentations for events
- Maintained company database and completed various clerical tasks
- Composed and/or edited business documents and correspondence
Sacramento, CA, United States
Jan 2007 - Mar 2007
Event Planning Intern
- Assisted in planning the 17th Annual Heart Ball
- Solicited donors to contribute auction items
Education
Davis, CA, United States
2006 - 2008
BA, Communication
Cumulative GPA: 3.81
Graduated with Honors
Department of Communication High GPA Award
Member of Golden Key National Honor Society
Las Positas Community College
Livermore, CA, United States
2004 - 2006
AA
Cumulative GPA: 3.96
Graduated with Highest Honors
Member - Psi Beta Pyschology Honors Society
Interests
Skills
Copyediting/Writing
(Expert)3-4 Years Experience, (Last Used <1 year ago)
Experience editing/writing letters and communications, marketing materials and collateral, business documents, contracts, website content, social media content, standard operating procedures
Social Media
(Expert)3-4 Years Experience, (Last Used <1 year ago)
Facebook, Twitter, LinkedIn, Delicious, YouTube, Wordpress, Blogger, Foursquare, Flickr, Vimeo, VodPod
Event Planning
(Expert)3-4 Years Experience, (Last Used <1 year ago)
Fundraisers, Charity Events, Auctions, Fashion Shows, Film Premieres, Investor Events, Wellness Events
Microsoft Office
(Expert)5-6 Years Experience, (Last Used <1 year ago)
Word, Excel, PowerPoint
Portfolio
Personal Blog: Where My Heart Resides
Personal blog designed and built in Wordpress. A creative outlet, combining writing and photography.
The Citizen Hotel Blog
Designed and maintained content for The Citizen Hotel blog; created with Wordpress.
Eat, Drink & Be Married
Designed and maintained all content for The Citizen Hotel wedding blog; created with Wordpress.
Grange Restaurant and Bar Blog
Designed and created all content for the Grange blog, focusing on restaurant features and special events; created with Wordpress.
Sacramento Magazine Ad
Created 35 new wellness programs and packages for Arden Hills Resort Club & Spa; developed content for website and marketing collateral in collaboration with Senior Graphic Designer.
Sample AH Wellness Brochure
Created 35 new wellness programs and packages for Arden Hills Resort Club & Spa; developed content for website and marketing collateral in collaboration with Senior Graphic Designer.
References
Ancelle Contreras
(Other)
Director of Corporate Alliance & Communications
Hope Productions Foundation
Ashlee worked for one of our donors and we snatched her up for our Marketing Committee. Not only has she served on the committee, she has also volunteered hours and hours in our office and during our events. I have worked with Ashlee the most, but we, as a group, have come to depend on Ashlee as an extension of our staff. She is passionate about our mission and does whatever she can to further our awareness. She is the type of person you explain things to once and not only will she do what you asked, she’ll do what you didn’t ask, taking the project to an entirely new level. We honestly haven’t done an event without her. When she walks in we all can take a deep breath and know she will take care of everything!
January 12, 2010
Ancelle Contreras-
Director of Corporate Alliance & Communications
Manages Ashlee's volunteer efforts at Hope Productions
Mark Holman
(Superior)
CEO
Haven Falls Motion Picture Productions
LinkedIn Recommendation:
“With her excellent interpersonal skills, mature discretion, and reliable follow-through, Ashlee was a trusted gatekeeper, communication assistant, and project manager. Her ability to understand direction, give feedback, manage staff, and respond to new situations with friendly, appropriate and timely responsiveness helped me maintain my schedule, focus on priorities, and get more done in my day.”
September 9, 2009
Mark Holman- CEO
Managed Ashlee at
Haven Falls Motion Picture Productions
Brandon Houston
(Superior)
VP/Producer
Redwood Palms Pictures
LinkedIn Recommendation:
“In my time working with Ashlee I found her to always be very professional, a critical thinker, and someone that I could always count on to deliver on time and under budget. She is the best of the best, and I wish we could have kept her forever. She is a rare find to any business. Her strengths are in dealing with people, multi tasking and always having a positive attitude.”
September 7, 2008
Brandon Houston-
VP of Operations
Managed Ashlee at
Redwood Palms Pictures, Inc
This VisualCV is available as a printable .pdf file