Arvind Ashok's VisualCV

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Arvind Ashok

Interaction Designer
facetPlay (nthID Networks)

Cupertino 95014
United States

m:: 650 4509592

To practice interaction design and be part of a team/organization that adds value to people's lives.

Ability to work efficiently both individually and in a group. Demonstrated leadership qualities in running offshore dev team.
Experience in research and analytical work through extensive academic training.
Outstanding communication and problem solving skills. Highly motivated and dedicated to succeed.
International student design competition finalist at CHI 2007.

facetPlay

Milpitas, CA, United States

Aug 2007 - Present

Interaction Designer

I work as the lead interaction designer/interactive architect at facetPlay (http://www.facetplay.com). facetPlay is a self-funded, small startup that rethinks the one-identity nature of today's online conversations and interactions by enabling people to manage all facets of their identity. Context and Identity are at the core of this product.

I drive the entire design process under the supervision of the VP of Corporate Development.

My role includes:

- Defining the complete user experience

- Designing and defining new features for the product

- Understanding user needs, as well as business and functional requirements.

- Creating detailed design and functional specifications (storyboards, workflows, mockups, prototypes, specifications) that effectively communicate the information design and interaction design.

- Conducting research and usability testing, gathering data on the designs and iterating new designs.

- Managing off-shore development team in Chennai, India.

- Redesigning the UI to incorporate user research and usability feedback.

K7 Computing Pvt Ltd

Madras, India

Jun 2004 - Aug 2005

Software Engineer/Designer

K7 Computing is a leading antivirus solution provider in India, and is the second largest selling antivirus in Japan.

I was responsible for

writing tools and utilities to automate various activities of the virus lab.
determining new features in the product, part of the think-tank along with the CEO
UI and user-experience

Indiana University Bloomington - School of Informatics

Bloomington, IN, United States

Aug 2005 - Aug 2007

Masters, Human Computer Interaction design

Graduated with 3.8 GPA
Finalist at the International Student Design Competition at CHI 2007, representing IU
President of GISA (Graduate Informatics Student Association) at IU
Part of the group of students that promoted and ran "Design House" at IU
Fully-funded scholar for the duration of the Masters program at Indiana University

University of Madras

Madras, India

Sep 2000 - May 2004

Bachelor of Engineering, Computer Science

Graduated with Honors with a 79% aggregate
Member of the student council in the Department of Computer Science

Interaction Design and its role in developing countries
Sustainability
Increasing social capital and civic sense in India
Educating under-privileged kids in India - I am raising money for this cause, running the SV marathon in October.

Eli Blevis, Kevin Makice, William Odom, David Roedl, Christian Beck, Shunying Blevis and Arvind Ashok. "Luxury and New Luxury: Quality and Equality"; Published in DPPI 2007

Arvind Ashok, Christian Beck and Nick Quagliara. "Ri-Ri: Assisting bus conductors in Madras"; Published in CHI 2007. Finalist in the Student Design Competition.

Arvind Ashok and Christian Beck. "Using Activity Theory to Develop a Design Framework for Rural Development"; Published in CHI 2007, poster session.

Design

Affinity Diagramming, Bodystorming, Cognitive Walkthrough, Concept mapping, Contextual Inquiry, Experience Prototyping, Focus Groups, Heuristic Evaluation, Human-Centered Design, Participatory Design, Personas, Prototyping , Scenarios, Usability Testing.

Tools

Photoshop, Illustrator, IHMC Cmap Tools, Visio, Flash, Dreamweaver

Development

Python, Django, Javascript, HTML, CSS