Andrew Playford is the co-founder of Snark.ly along with Barry Kaplan and Paul Malolepsy. Snark.ly is a mobile app for caption competitions. Ideal for people who think they-re funny and like to laugh.
The mobile version of Snark.ly is now live in the App Store.
Snark.ly is the third company that Playford has founded or co-founded. The first was SmartRay Network, a New York based startup that he founded in 1999 with David Kidder and Troy Tyler. SmartRay was a real-time mobile alerting platform and was acquired in 2000 by LifeMinders, Inc for $36mm.
Next up was an experiential gift card business that did well for a number of years before failing in the aftermath of the market turmoil of 2008.
Playford was previously the Vice President of Operations for Think New Ideas. Based out of New York City, Think New Ideas was a small-cap public integrated marketing services firm. Andrew Playford helped Think New Ideas secure external web development businesses and online markers. In turn, Think New Ideas acquired these companies to create an amalgamated Marketing Agency.
Playford executed the identification and due diligence activities that led to 5 acquisitions ranging in size from USD $5 million to USD $15 million. As a senior executive, Andrew Playford completed corporate budgets and forecasting reports for the firm. Additionally, Mr. Playford devised innovative strategies to cut costs and improve values at the corporate and business unit levels.
Andrew Playford earned his B. Business Science from the University of Cape Town, located in South Africa. Playford is also a member of the Institute of Chartered Accountants in England and Wales.
In his free time, Mr. Andrew Playford enjoys reading the biographies of political figures. A native of South Africa, Mr. Playford is also an avid rugby fan and now lives in San Francisco with frequent travel to Seattle.
Andrew Playford on Twitter (Personal)
