View My VisualCV Online: http://www.visualcv.com/amandacooper

Summary

PR and Marketing Communications for Technology, Biotech/Health, Property Development/Real Estate and Start-Ups - it's PR with your bottom line in mind!

 

There is nothing I enjoy more than discovering all that is special and unique about a company, a product, or an individual, and telling the world about it. Through good fortune and great colleagues, I have discovered that my greatest contribution comes from creating public relations campaigns and marketing communications that engage and persuade. My services are most often called upon to:

 

  • Promote products, organizations, and people through press releases, advertisements, advertorials, whitepapers, case studies, media kits, websites, and landing pages
  • Protect or restore corporate or individual reputations
  • Communicate successes to the media and awards committees
  • Solicit funding and/or grants
  • Convey sensitive information and messages in a diplomatic and respectful manner
  • Relay urgent advisories through a professional and controlled approach
  • Create comprehensive and integrated Marketing/Communication Plans
  • Formulate and implement Crisis Communication Plans

I look forward to working with you to promote your brand and engage your audience!

Key Qualifications

§          Expertise in online marketing/public relations

§          Strong experience in High Tech PR

§          Specialized PR strategy & tactics for property development/real estate

§          Creation of complete online PR/Marketing programs for Start-Ups

§          Well versed in social media and search engine optimization best practices

§          15 years experience in PR, marketing, and business communications

§          Extended study in PR Law, Risk Management, Commercial and Grant Writing

§          Experience and ease in non-profit and public service environments

§          Expertise in developing strategic alliances

 

Work History

Amanda Cooper PR//Marketing Communications

Victoria, BC, Canada
Jan 2009 - Present
Principal 

As a Public Relations and Marketing Communications consultant, I have the opportunity to deliver high quality communication services to a wide variety of organizations. Using my expertise in online PR and marketing, I am able to offer my local clients a global audience and an impressive standing in the search engine ranks. Offering both strategic and tactical services, I work with some of British Columbia's most talented graphic and web designers, programmers, and SEO specialists to ensure that my clients receive the very best.

 

Tactical Expertise:

 

online public relations, reputation management, Search Engine Optimization (SEO), web-based press release distribution, forum relations, High Tech PR, B2B, B2C, Human Resource (HR) communications, Executive Coaching (media relations, public speaking, interview skills, public image, etiquette, written communication), marketing copy (web copy, landing pages, banner ads, sales letters, one sheets, backgrounders, ad copy), scriptwriting, speechwriting, whitepapers, case studies, award nominations

ParetoLogic Inc.

Victoria, BC, Canada
Dec 2005 - Jan 2009
Director of Communications 

 

  • Established and maintained strategic alliances and partnerships, locally and globally
  • Oversaw all external and internal communications
  • Designated spokesperson for media opportunities
  • Supervised team of copywriters, Marketing/PR coordinators, contractors
  • Managed media and forum relations and provided media training
  • Created Annual, Project-Specific, and Crisis Communication Plans
  • Lead the Corporate Social Responsibility Initiative, PGsurfer/SafeSurfer

 

WCG International

Victoria, BC, Canada
Feb 2002 - Dec 2005
Assistant Manager/Job Developer 
  • Developed and facilitated courses, workshops, boot camps for adults re-entering the workforce
  • Created and implemented communication plan for Triumph Job Developers
  • Produced and wrote a bimonthly e-newsletter that is distributed across B.C.
  • Developed a series of seminars and presentations to promote Triumph services
  • Wrote articles for print and web as well as success stories for promotional pieces
  • Supported and facilitated communication between management, staff, and clients
  • Participated in staff hiring and performance reviews
  • Developed vocational opportunities for clients with disabilities
  • Promoted program to potential employers, community service agencies, and Chambers of Commerce through networking events and speaking engagements

 

Independent Marketing and Communications Consultant

Victoria , BC, Canada
1995 - 2002

 

  • Created business and communication plans for new and small businesses
  • Wrote placed articles to promote expertise and services of clients
  • Provided copywriting for promotional and publicity materials
  • Created and distributed news releases for local businesses
  • Wrote and edited corporate and non-profit newsletters

 

Mainstream Society

Vancouver, BC, Canada
1990 - 1994
Community Liaison/Workshop Facilitator 

  • Worked with adults with physical and mental challenges to facilitate vocational success
  • Worked with adults recently released from correctional facilities to reintegrate into society at large
  • Worked with families at risk to support healthy, functional family life and provide guidance in accessing community and governmental support
  • Developed extensive series of workshops and courses to address issues regarding vocational retraining, anger management, interpersonal relations, personal presentation, family life skills, parenting the infant, parenting preschoolers, prenatal preparedness, lactation fundamentals, crisis management, and non-violent communication

Community Involvement

1994 - 1996 / 2003 - 2004

UNICEF Victoria, Communications Liaison Director

My responsibilities included media relations, creating press releases, creation and maintenance of strategic alliances, promotion of special events. I directed a team of four communications volunteers and supervised six special event committees.

 

1999 - 2005

Citizen's Counselling Centre of Greater Victoria, Volunteer Counsellor and Group Facilitator

I provided individual and couple's counselling, as well as designing workshops and facilitating Anger Management, Self-Esteem, and Communications groups.  I have volunteered more than 350 hours with this organization, completing and surpassing my 250 hour obligation.

 

1996 - 1999
Best Babies Possible, Cowichan Valley
As an experienced prenatal instructor I volunteered with this program, offering group workshops and classes and one-on-one prenatal counselling to young parents in the community.

Education

University of Victoria

Victoria, BC, Canada
Public Relations

University of Victoria

Victoria, BC, Canada
Business Managment

Extracurricular Training

*Persuasive Writing*Speech Writing*Communication Planning*Editing*Copywriting*

*Commercial Law*PR Law and Ethics*International Law*Business Plan Development*

*Risk Management*Crisis Communications*Media Relations*Event Management* Technical Writing* *Risk Management*Crisis Communications*Media Relations*Event Management* Technical Writing*

 

Sample of Portfolio

Memberships and Affiliations

BC Chapter of American Marketing Association
IABC Member
Interantional Internet Marketing Association
New Media BC Logo
Wired Women Logo

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