C-Level Solution-Based Direct Sales
(Expert)
10+ Years Experience,
(Last Used <1 year ago)
I have historically worked with C-Level executives and Directors on strategic projects and initiatives that have a meaningful impact on their organization. Understanding how the project impacts their business both technically and financially is important in understanding how I can add the most value to their effort.
Business Partner / Alliance Development
(Expert)
10+ Years Experience,
(Last Used <1 year ago)
Alliance building and business partner development is absolutely critical for organizations that are looking to drive both direct sales and market penetration. The ability to understand how a partner can provide both direct and indirect benefits for your company (and vice-versa) is extremely important in identifying and creating lasting, mutually-beneficial relationships.
Sales & Marketing Plan Development
(Expert)
7-9 Years Experience,
(Last Used <1 year ago)
Identifying opportunities within the marketplace and building integrated sales and marketing plans to maximize the efficiency of both while driving complex sales and client relationships. Important components in building an effective, actionable, and productive sales plan:
- Structure Compensation to Result in Desired Behavior From the Team
- Build Internal Support Within the Team By Showing Value to Them
- Align Plan With Both Strategic Corporate Goals as Well as Specific Tactical Results
- Align Plan With Corporate Culture
- Mentor the Sales and Marketing Team To Acceptance and Success
- Educate Internal Non-Sales Staff Regarding Sales Goals and How They Need to Assist
- Hold Team Accountable, Celebrate Success
- Measure and Be Ready to Adjust to Fine-Tune to Market Conditions
Corporate Branding and Positioning
(Expert)
7-9 Years Experience,
(Last Used <1 year ago)
I have worked with several companies on building a vertical strategy and effectively positioning within that vertical approach. I have also gone through a full re-branding, having worked with marketing firms to build a new logo, new material, new positioning statements, etc.
This is also an area where I have focused on not 'missing the forest for the trees' - branding and positioning can have some short-term benefits, but tends to a longer-term strategy for any organization. It is very important to keep these longer-term initiatives in mind and not forget them during the day-to-day focus of closing more business.
Simplification of Complex Business Problems
(Expert)
10+ Years Experience,
(Last Used <1 year ago)
This might seem a bit esoteric, but is very important in understanding the true nature of your client's project or need. Just as importantly, it's important in understanding (and effectively communicating) how your solution or value is going to help the client.
Social Networking & In-Bound Marketing
(Advanced)
<1 Years Experience,
(Last Used <1 year ago)
I am actively engaged in our brand building efforts across a range of Internet mediums - extending our brand via Twitter, Facebook, LinkedIn, Google AdWords, Webinars, and SEO strategies.
Over the last 6 months these efforts have begun paying significant returns through increased traffic to our corporate site and significantly heightened brand recognition in the marketplace. This has been particularly important as the initiatives have been very targeted towards relevant audiences.
As we drive our in-bound marketing and social networking strategies into the next phase, we will be fully integrating these initiatives with more traditional brand-building initiatives - maximizing our impact while reducing the overall marketing investment.