Alan See is a senior executive with the rare ability to speak Social Media Marketing and Sales 101 in the same sentence. He is also listed as the most influential Chief Marketing Officer on Twitter by both Social Media Marketing Magazine and CEOWorld Magazine, as well as a Top 1% Influencer by Kred. This means his grown children still wonder "what does dad really do all day at work?" He has also served as an associate faculty member at the University of Phoenix where he loved to teach, but hated to grade papers! Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. He has performed for and interacts with some of the world’s most respected brands including; IBM, Cap Gemini, Teradata, SAS Institute, NCR Corporation and AT&T. But wait, there's more! He also has experience with start ups and SMB's with names not found on the international stage including; DocuStar, the Dayton Sharks, MindLeaders and Seapine Software. Alan holds BBA and MBA degrees from Abilene Christian University.
ooo Chief Marketing Officer ooo
* EVALUATING AND DESIGNING SOCIAL MEDIA MARKETING STRATEGIES IN SOLUTION SELLING ENVIRONMENTS.
* DEVELOPING CONTENT-BASED MARKETING ASSETS, INITIATIVES AND PROCESSES THAT ACCELERATE SOCIAL MEDIA MARKETING STRATEGIES IMPROVING SALES AND MARKETING EFFICIENCY AND EFFECTIVENESS.
Strategic thinker with documented P&L accountability and success formulating competitive and differentiated marketing strategies and sales initiatives that advance a company’s brand, while profitably growing revenue. Strategic alliance and team builder known for uniting internal and external organizations to achieve aggressive business goals. Reputation as a visionary leader who can communicate the need for cultural change to support profitable growth via collaborative and cross-functional efforts.
=== CORE COMPETENCIES ===
*** Social Media Strategic Planning
*** Published Thought Leader and Presenter
*** Change Agent
*** Brand Builder and Educator
*** Growth and Bottom-line Performance
~~ Generating Sales Leads — Masterful use of web-based surveys and high level assessments to create thought-leadership point of view (POV) documents, white papers, articles and executive reports that establish credibility and create interest. Adept leadership skills, working effectively in highly matrixed environments to bring marketing and sales together producing measurable results.
~~ Revenue and Market Share Growth through Channels — Advanced skills in selling complex solutions by leveraging alliance channels including; VARs, ISVs and SIs. Excellent ability to translate complex information into common terms and stories to promote understanding and gain consensus. Ability to develop “learning organizations” that focus on both current realities and the desired state in order to execute channel strategies that deliver sustainable success.
~~ Go-to-Market Strategy — Strengths in analyzing and quickly improving complex solution selling processes. Deft skills in viewing the market through the “voice of the customer” (including the channel partner) and designing go-to-market strategies to generate interest, leads, sales and enhanced profitability.
~~ Social Media Expert — Listed as the most influential CMO on Twitter by both Social Media Marketing Magazine and CEOWorld Magazine, as well as a Top 1% Influencer by Kred. Published thought leader (MIT Sloan Management Review) and presenter on building social media marketing organizations.