Alan See is a senior marketing executive and ranked the 3rd most followed CMO on Twitter by Social Media Marketing Magazine. In fact, he is as rare as the Rosetta Stone. Why? Because he has the unique ability to translate the language of social media into sales and marketing success. Is he as old as the Rosetta Stone? Not yet! But, his rare ability to speak Web 2.0 and Sales 101 in the same sentence has made him a popular blogger and conference speaker over the years. Alan has over 25 years of industry experience helping organizations develop marketing strategies and sales initiatives that power profitable growth. He has performed in senior marketing, senior analyst, management consulting, and sales management roles at MindLeaders, AT&T, Seapine Software, AberdeenGroup, Teradata, SAS Institute, Cap Gemini Ernst & Young, and NCR Corporation. He has also served as an associate faculty member at the University of Phoenix where he facilitated courses in Marketing and Management Theory. Alan holds BBA and MBA degrees from Abilene Christian University.
ooo Chief Marketing Officer ooo
* EVALUATING AND DESIGNING SOCIAL MEDIA MARKETING STRATEGIES IN SOLUTION SELLING ENVIRONMENTS.
* DEVELOPING CONTENT-BASED MARKETING ASSETS, INITIATIVES AND PROCESSES THAT ACCELERATE SOCIAL MEDIA MARKETING STRATEGIES IMPROVING SALES AND MARKETING EFFICIENCY AND EFFECTIVENESS.
Strategic thinker with documented P&L accountability and success formulating competitive and differentiated marketing strategies and sales initiatives that advance a company’s brand, while profitably growing revenue. Strategic alliance and team builder known for uniting internal and external organizations to achieve aggressive business goals. Reputation as a visionary leader who can communicate the need for cultural change to support profitable growth via collaborative and cross-functional efforts.
=== CORE COMPETENCIES ===
*** Social Media Strategic Planning
*** Published Thought Leader and Presenter
*** Change Agent
*** Brand Builder and Educator
*** Growth and Bottom-line Performance
~~ Generating Sales Leads — Masterful use of web-based surveys and high level assessments to create thought-leadership point of view (POV) documents, white papers, articles and executive reports that establish credibility and create interest. Adept leadership skills, working effectively in highly matrixed environments to bring marketing and sales together producing measurable results.
~~ Revenue and Market Share Growth through Channels — Advanced skills in selling complex solutions by leveraging alliance channels including; VARs, ISVs and SIs. Excellent ability to translate complex information into common terms and stories to promote understanding and gain consensus. Ability to develop “learning organizations” that focus on both current realities and the desired state in order to execute channel strategies that deliver sustainable success.
~~ Go-to-Market Strategy — Strengths in analyzing and quickly improving complex solution selling processes. Deft skills in viewing the market through the “voice of the customer” (including the channel partner) and designing go-to-market strategies to generate interest, leads, sales and enhanced profitability.
~~ Social Media Expert — Ranked as the fourth most followed Chief Marketing Officer on Twitter (Social Media Marketing Magazine) with nearly 50K followers. Published thought leader (MIT Sloan Management Review) and presenter on building social-ready organizations.