Adam Barrera

• @highmileage PR is an ongoing enterprise that helps a diverse base of clients establish and reach business objectives through clear communication.

• Established brand identity guidelines for upstart clients, including logo usage, copy voice and tone, photography and video standards and packaging look-and-feel.

• Brainstormed hashtags to increase clients' reach in the social sphere and elevate customers' brand perception.

• Built media center website hubs and crafted accompanying fact sheets, press releases and editorial photography.

• Assembled media lists, established contact with key media contacts and distributed media materials with appropriate cadence and followup.

• Arranged editorial meetings, pitched stories and ensured ROI on promotional samples.

• Personally staffed trade shows and functions to connect clients with editorial staff.

• Crafted compassionate, hopeful copy to inspire those planning the perfect final farewell.

• Adopted client's voice and tone to create credible localized content while maximizing SEO value, giving over 200 nationwide locations a dash of individuality while improving search visibility.

• Assisted in final editing of other team members' copy, with the final product always delivered on-deadline and within budget.

• Established, nurtured and expanded relationships with automotive tastemakers in 25 markets through custom-crafted experiential marketing campaigns and sincerely invested online interaction.

• Generated 83% of blog traffic through compelling car culture stories that demonstrate Pull-A-Part value presented via social media.

• Empowered first-time DIY car repair customers to get back on the road while saving money through curated, co-created and homegrown how-to instructables.

•  Tripled Instagram follower count, doubled Facebook follower count and increased Twitter impressions by 21% through day-to-day social media content creation, moderation and replies to attract and keep new customers.

• Traveled to Customer Appreciation Day events to meet customers and employees in person, gather their stories and present them to a growing customer base.

• Templated media advisories and press releases to increase community awareness of philanthropic pursuits and company milestones.

• Optimized external partnerships through social media best practices guides designed to help novice and expert entities alike.

• Analyzed Voice of the Customer to enact enterprise-wide changes in pursuit of a continuously improving customer experience.

• Safeguarded and strengthened brand identity through visual and vocal guidelines.

• Devised comprehensive dealer communication and media outreach strategies for automotive aftermarket clients.

• Developed introductory guides to Instagram, hashtagging and Facebook sharing practices for clients.

• Established internal agency social media best practices for Twitter, Instagram, YouTube and Facebook.

• Drafted concise, compelling press releases and architected distribution for maximum impact.

• Reached out to A-list media to extend formal invitations to client events. • Maintained constant contact with client senior management.

• Worked with an expert team of mechanics and detailers to deliver impeccable vehicles with no excuses.

• Evaluated vehicles from both static and dynamic perspectives to ensure representative samples would be delivered to media, corporate executives and VIPs.

• Reported early-production anomalies to vehicle nameplate engineers for quick correction before new model launches.

• Deployed skills in the field using limited resources during regional fleet evaluation visits.

• Motivated the vehicle preparation team to deliver large quantities of special event vehicles ahead of schedule to exceed client expectations.

• Worked with an elite web development team to implement and guide the use of next-generation social content technologies on driveSRT.com.

• Oversaw day-to-day population and moderation of SRT's Facebook, Twitter and Instagram feeds, and devised strategies to maximize reach in the offline world.• Established social media "best practices" guide to advise both agency and clients on accepted stylistic and ethical approaches within the social media sphere.

• Devised the "Voice of SRT" tone and style guidelines used across all web properties. Edited website copy for grammatical accuracy.

• Maintained personal contact with influential SRT owners, clubs and fan sites to better serve the owner community.

• Built a database of influential SRT community leaders, crafted social media press releases and regularly communicated with this base to generate new fans.• Assisted in planning events to celebrate the SRT Viper world debut and the return to Le Mans.

• Interviewed SRT engineers and owners to create a video dialogue to be showcased online.

• Established the vision and plan to make SRT the most socially savvy performance car brand on the market.

• Mastered Cadillac specifications and segment superlatives during training with a 99% final exam score.

• Shared extensive product knowledge with customers through concierge-style guest service in line with Ritz-Carlton's “Defining Moments” best practices.

• Traveled with a dedicated team of in-vehicle hosts to conduct test-drive activities, as well as assist with event set-up, management, execution and tear-down.

• Recorded short-form video interviews of owners and enthusiasts at auto shows.

• Organized owner and enthusiast meetings, attended car meets on OEM client's behalf and distributed promotional items.

•  Populated Mazda's Facebook, Flickr, YouTube and Twitter feeds during the New York and Austin Auto Shows.

• Composed time-sensitive, factually accurate, grammatically flawless copy on hard deadlines.

• Directed photography team to ensure relevant, interesting content for readers.

• Worked with project managers to form a consistent auto show coverage strategy and establish journalistic best practices.

• Critiqued new vehicles while leveraging the powerful medium of video to ensure fairness and accuracy.

• Engaged userbase by moderating category questions, maintaining an automotive blog, and providing video production guides.

• Covered New York International Auto Show in 2007 and 2008 by researching vehicles, focusing content, and anchoring show. Distributed to 30 million digital-cable homes through VOD.

• Uncovered — and ended — unfair foodservice pricing.

• Highlighted student Society of Automotive Engineers’ accomplishments.

• Sought out unique health stories and placed them into student-relevant context.

• Covered Houston Auto Show from 2005-2008.

Curriculum emphasized journalism ethics, automotive cultural studies and emerging language trends.