View My VisualCV Online: http://www.visualcv.com/abschoff

Summary

As a young professional in the PR industry, I recently relocated to NYC to intern with Peppercom. There, I work on 5+ accounts in a variety of industries, including consumer, financial and professional services. I also work with PepperDigital, which is the agency's digital team.

My internship is set to end in late May 2010, so I'm looking to transition into a full-time, entry-level position with an agency in early June. I'm open to opportunities in NYC as well as those in other areas of the country.

In addition to my internship experience, I'm a social media enthusiast. I can be found on Twitter as @abschoff. I also blog about all things public relations, social media, branding and current events on my personal blog and am a contributing blogger at The Next Great Generation.

I graduated from Florida Gulf Coast University where I earned my B.A. in communication with a focus on public relations. I also received minors in marketing and interdisciplinary studies. Through my coursework, I had the opportunity to work with various campus and community organizations, thus allowing me to hone my writing and research skills while creating public relations materials and campaigns.

 

  • More than 10 monthss of experience, including five months in agency settings
  • Familiar with social media, including social networking and blogging
  • Effective organizational skills and strong attention to detail

Internship & Work Experience

Peppercom

New York, NY, United States
Feb 2010 - Present
Public Relations Intern 
  • Maintain Twitter account and write blog posts for agency’s digital team, PepperDigital
  • Participate in weekly team meetings and client calls for 5+ accounts across practices
  • Perform digital audits for new business pitches and make recommendations based on available opportunities in the digital space
  • Compile daily and monthly media coverage reports for clients
  • Build media lists and pitch to both print publications and relevant blogs
  • Research new business, speaking and award opportunities
  • Create briefing books and put together detailed trip itineraries for event appearances
  • Compile meeting recaps for both clients and team members

 

NOISE, Inc.

Sanibel, FL
Nov 2008 - Jan 2009
Public Relations Assistant 
  • Wrote, edited and distributed press releases
  • Compiled media clipping reports
  • Built media contact lists
  • Experience with Cision and Constant Contact

Guadalupe Center of Immokalee

Immokalee, FL
May 2008 - Jul 2008
Public Relations Intern 
  • Crafted radio PSAs to increase awareness about the organization’s educational programs
  • Wrote and edited press releases
  • Updated and maintained media contact list and completed an array of research
  • Helped secure various types of media coverage

Education

Florida Gulf Coast University

Fort Myers, FL
Aug 2006 - Dec 2008
Bachelor of Arts, Communication
  • Concentration: Public Relations
  • Minors: Marketing, Interdisciplinary Studies
  • 3.94 cumulative GPA; graduated summa cum laude
  • Relevant coursework: Public Relations Writing, Public Relations Strategy, Public Relations Research, Public Relations Campaigns, Environmental Public Relations, Public Relations Management

Related Skills

Microsoft Office

(Advanced)
10+ Years Experience, (Last Used <1 year ago)
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Mac operating systems

(Advanced)
7-9 Years Experience, (Last Used <1 year ago)
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Windows operating systems

(Advanced)
10+ Years Experience, (Last Used <1 year ago)
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Social media

(Advanced)
5-6 Years Experience, (Last Used <1 year ago)
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Written and verbal communication

(Advanced)
10+ Years Experience, (Last Used <1 year ago)
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Editing and proofreading

(Advanced)
7-9 Years Experience, (Last Used <1 year ago)
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AP Stylebook

(Advanced)
3-4 Years Experience, (Last Used <1 year ago)
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Cision

(Beginner)
<1 Years Experience, (Last Used <1 year ago)
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Constant Contact

(Beginner)
<1 Years Experience, (Last Used <1 year ago)
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Vocus

(Intermediate)
<1 Years Experience, (Last Used <1 year ago)
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Portfolio Samples

Icon_pdf_16 Resume

Icon_doc_16 Press Release 1

This is a press release I wrote while interning at NOISE, Inc. The release was written for a resort client who was doing a promotion that tied in with the Red Sox's spring training, which takes place locally.

Icon_doc_16 Press Release 2

I wrote this press release while interning at the Guadalupe Center of Immokalee. The release was for one of the organization's annual programs -- Back to School Shoes -- which provides underprivileged children with a new pair of shoes to start the school year.

Icon_doc_16 Press Release 3

This is another press release I wrote at NOISE, Inc. It highlights the "Two Tickets to Paradise" contest, which was a joint promotion done by a resort client and USA3000 Airlines.

Icon_doc_16 Brochure

I created this brochure for my Public Relations Writing course. While in the class, I created numerous public relations documents for FGCU Student Government. This brochure gives an overview of student government and features the newly elected leaders for the 2008-09 academic year.